Who we are

The Capri-Sun brand is known worldwide. But who is behind the name?


About us

We – that’s over 600 employees in many countries around the world – make sure that the legendary taste of Capri-Sun makes its way safely into the unique pouch. And that the straws get put on, that the taste stays pure and consistent and that there’s a Capri-Sun flavor, size, drink and snack type for every fan. That’s why, these days, we are also food technicians, engineers, market analysts, management experts and designers, along with the clerks, machine operators, packers, farmers and delivery drivers who make sure your Capri-Sun arrives fresh and delicious all over the world. Just like you, all of us are fans of Capri-Sun!

The story behind the Capri-Sun pouch

It all began in sunny Heidelberg, Germany, where the creative and adventurous young businessman Rudolf Wild began making and selling his all-natural beverage. He was looking for a light but sturdy alternative to the heavy, breakable glass bottles typical of the time – one that would fit conveniently into schoolbags and rucksacks as well as go along on holiday – for example, to Italy and sunny Capri. He developed a pouch that combined stability, flexibility and lightness– and gave it its own drinking straw to enjoy his deliciously fruity beverage with no mess or fuss. Capri-Sun was born! The idea was so revolutionary that Rudolf Wild had to invent the machinery for producing the pouches. This was followed by the machinery to fill the waiting pouches with the delicious beverage.

Quality takes the lead

Rudolf Wild’s natural fruit drink was a hit from the beginning, quickly gaining fans young and old. His recipe for success was as simple as it was convincing: an all-natural beverage with an element of fun. That’s what we stand for everywhere around the world to this day. When boxing legend Muhammad Ali became the spokesman for Capri-Sun, starring in TV spots aired around the world, Capri-Sun’s international success skyrocketed.

Great ideas for great new flavors

Following on the heels of first successful flavors lemon and orange, we’ve developed a cornucopia of new and tangy fruit variations over the years. Capri-Sun flavors have always been distinctly delicious, and each one a mouth-watering surprise. Today, our wide product assortment has something for every taste – and it keeps on growing!

Capri-Sun is a family affair

Today, Capri-Sun is a household name and an international success story, with over six billion pouches sold annually around the world. Still family owned and run, it remains our pledge to our customers everywhere to uphold the quality and integrity of our products. Always.Deutsche SiSi-Werke Betriebs GmbH is responsible for the production and marketing of the Capri-Sun products in Germany.

A really big family affair!

With children and grown-ups around the world enjoying the unique Capri-Sun taste, the company has grown steadily to become a great international clan of Capri-Sun families.
Deutsche SiSi-Werke Betriebs GmbH is a subsidiary of Capri Sun Group, which has its headquarters in Switzerland (LINK ARIOS Website). Capri-Sun AG is also a part of Capri Sun Group and is responsible for the international production and marketing of the Capri-Sun products. Those geniuses guarding the secret that puts Capri-Sun into the unique drinking pouches, and building ever-better machines to do it, are all employees of INDAG GmbH & Co., another ARIOS subsidiary.
The internationally active company WILD Flavors GmbH is another of Dr Wild’s brainchildren, and today it is a leader in foodstuffs, providing natural ingredients for the international food and beverage industry. In 2014, WILD Flavors GmbH became a part of the agricultural corporation ADM in Chicago, Illinois, USA.
Capri Sun Group and all its related companies remain under the 100% ownership of Dr Wild.

Capri-Sonne shines around the world

Capri-Sonne is enjoyed today in more than 110 countries across the globe. From A for apple to Z for zesty orange, there is an ever-growing variety of delicious flavor variations geared towards the intrinsic tastes of each of these many countries. 

Here’s where sunshine gets into the pouch

This reads like a journey around the world, but these countries are actually the production locations where Capri-Sonne is made by us and our licensed partners: Angola, Brazil, China, Czech Republic, Germany, Great Britain, Guinea, India, Indonesia, Jamaica, La Reunion, Mexico, Morocco, Nigeria, Peru, Saudi Arabia, South Africa, South Korea, Turkey, Ukraine, USA, The United Arabic Emirates.

Sunshine in a pouch sold here

Capri-Sonne is officially imported to all of these countries, but don’t hold your breath trying to count them. Here goes! Albania, Anguilla, Aruba, Austria, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Botswana, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Cameroon, Cayman Islands, Croatia, Curacao, Cyprus, DR Congo, Denmark, Dominica, Dominican Republic, Estonia, Finland, France, Ghana, Greece, Grenada, Guadeloupe, Guyana, Haiti, Hong Kong, Hungary Iceland, Italy, Jordan, Kazakhstan, Kosovo, Kuwait, Latvia, Libya, Lithuania, Island, Luxembourg, Malaysia, Malta, Martinique, Mauritius, Mayotte, Mongolia, Montserrat, Namibia, Netherlands, New Zealand, Nigeria, Oman, Pakistan, Poland, Portugal, Qatar, Romania, Russia, St Martin, Singapore, Slovakia, Slovenia, Spain, St Kitts, St Lucia, St Vincent, Surinam, Sweden, Switzerland, Tahiti, Taiwan, Togo, Tonga, Turks and Caicos, Trinidad and Tobago, Tunisia, Vietnam.

How we got our start

An exciting story, but by no means a fairy tale – if you’d like to find out how Capri-Sun came to be and what it is today, then join us as we embark on a brief journey through time, exploring the history of our company.

Learn more